Your Partners in Produce

At Vitafresh Exports, we bring the world’s freshest produce straight from the farm to our customers’ doors. Our mission is simple: to supply premium-quality produce from trusted farms across the globe, ensuring year-round consistency and reliability for our clients.

How we work

1

Product Enquiry & Specification

Tell us what you need! Our team helps you choose the right varieties, grades, and packaging options to match your market and season.

2

Quotation & Confirmation

We’ll send you a detailed quotation with transparent pricing and payment options.

3

Quality Control & Documentation

Every shipment is handled with precision.
From harvest to third-party inspections, we ensure top quality at every stage. All export documentation is prepared accurately and on time.

4

Shipping & Delivery

Your produce is packed fresh and shipped efficiently. We handle customs coordination and make sure your order arrives in perfect condition ready for your customers.

DISCOVER A WORLD OF PRODUCE

WITH OVER 30 YEARS EXPERIENCE

With strategically located sales offices across the globe and dedicated grower relations staff, we ensure the right connections to add value at every step. From logistics and quality assurance to tailored programs and marketing support, a partnership with Vitafresh is one you can trust.

Don’t just take our word for it

Hear directly from the people who matter most: our customers and clients!

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A trusted partner in fresh produce!

Vitafresh are able to move good volumes at good prices while still retaining close attention to detail . The team are always available and more often than not are chasing for more produce to sell. They are a pleasure to work with and always give accurate feedback on market conditions and the quality of your product.”

Neil

Berry Grower, UK

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It’s great to have Vitafresh as our strategic partner…

Just wanted to say thank you to Vitafresh team for doing a good job with my fruit. It’s great to have Vitafresh as our strategic partner in the fresh produce world market. From timely orders, service delivery, and payments you guys were commendable. Looking forward bigger and better 2026 season ahead with the Vitafresh team.”

Darren

Citrus Grower, South Africa

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“”Where do I start? The Vitafresh team truly feels like family — our relationship goes far beyond just business.

We began shipping small container volumes in 2018, and after seven years of partnership, we continue to grow steadily. What I value most is the open and personal communication. It’s never overly formal — a quick call or WhatsApp message gets things done efficiently...”

Jan

Butternut Grower, South Africa

We’re a Sedex Supplier Plus

We’re proud to announce our recognition as a Sedex Supplier Plus member, joining an exclusive group of businesses demonstrating leadership in sustainable and ethical practices. 🌍

This premium membership is more than a badge – it reflects our ongoing commitment to responsible business and gives our customers added confidence in our environmental, social, and governance standards.

Our Team

Daniel Badger

Managing Director

Dan is the Founder and Managing Director of Vitafresh Produce and Vitafresh Exports, with over 20 years of experience in the fresh produce industry. Having held key roles in both procurement and sales for major importers, he saw an opportunity to create a forward-thinking company. Outside of work, Daniel is a passionate golfer who enjoys spending time on the course whenever he can.

Dani Ivanova

Head of Procurement

Daniela is our Head of Purchasing, bringing years of experience in fresh produce buying. With a background in retail supply, she has a deep understanding of the trade and the critical need for accuracy and timely information. Outside of work, she stays active by regularly attending the gym and enjoys spending quality time with her friends and family.

Kurt Mac Kay

Procurement Manager

Kurt is a procurement expert with a keen eye for quality and efficiency. A family man with a strong faith, he actively serves in his church and stays dedicated to fitness. He’s passionate about golf, playing as often as possible, and has a background in semi-professional rugby and cricket. Before stepping into procurement, he worked in Quality Assurance, bringing a detail-oriented approach to everything he does.

Natalie King

Global Business Development Manager

Natalie is our Global Business Development Manager with over 15 years of experience in the produce industry. She brings a wealth of knowledge, strategic insight and passion for fostering international partnerships to the team. When she’s not driving growth in global markets, you’ll find her on the south coast, fishing line in hand and enjoying the sea breeze.

Where do I start? The Vitafresh team truly feels like family — our relationship goes far beyond just business.

We began shipping small container volumes in 2018, and after seven years of partnership, we continue to grow steadily. What I value most is the open and personal communication. It’s never overly formal — a quick call or WhatsApp message gets things done efficiently.

Our products receive excellent exposure and reach loyal buyers around the world. As a grower myself, I can confidently recommend Vita Fresh to other growers.

Thank you, Vitafresh, for the opportunity to grow together.

Jan – South African Grower

“We connect growers and customers across the globe with one goal – delivering quality produce with integrity every time.”

Dan Badger

Director of Vitafresh Group

Plan smart. Source fresh.

Stay ahead of the seasons with our South African Product Availability Calendar 🇿🇦 – your guide to what’s fresh and when. It’s the perfect tool to help you plan, source and stay informed throughout the year.